In a rapidly expanding market, nothing makes a product stand out
better than a familiar face and Bollywood stars can promote from 10 to 15
products a year, making $1 million plus from each deal which can far exceed
their earnings from movies or TV shows. The celebrity endorsement market in
India is estimated to be worth about US$185 million a year with Bollywood stars
last year accounting for 80 percent of endorsements on Indian television.
But it doesn't happen with a blink. The entry of Bollywood star in
advertising started five decades ago because of the unparalleled reach and aspiration
quality that Bollywood actors and actresses gave to our cinema crazy nation.
I am sharing some old ads, featuring Bollywood’s
lads and ladies, who gave credibility to brand just with their association.
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| Vinod Khanna Promoting Cinthol soap |
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| Mithun Chakraborty Promoting VCR |
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| Parveen Babi in Lux |
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| Salman Khan & Sangeeta Bijlani promoting Graviera Suitings |
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| Hema Malini in Lux |
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| Jackie Shroff promoting Binny Textile |
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| Ashok Kumar in Prudent ad |
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| Balraj Sahni, Nirupa Roy and Raj Kapoor promoting CSA Jet |
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| Jackie shroff in Avis jeans |
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| Kabir Bedi in Wills |
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| Ashok Kumar promoting Ambiking Suitings |
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| Akshay Kumar in Red & White |
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| Jackie Shroff in Savage after shave |
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| Kishore Kumar in Brylcream |
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| Aamir Khan promoting Hero Puch |
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| Shatrughn Sinha in Bagpiper ad |
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| Rekha in Lux ad |
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| Juhi Chawla promoting Dinesh Suitings |
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| Rajesh Khanna promoting Fabina Suitings |
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| Dharmendra Promoting Topaz |
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| Zeenat Aman in Lux ad |
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| Parveen Babi in Bombay Dyeing |
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| Mithun Chakraborty promoting National electrics |
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| Mumtaz in Lux ad |
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